Melania Trump's #BEBEST was not a serious campaign, ever.  That's not a mean statement.  It's just a reality statement.  How could Melania possibly be fighting bullying? 

Tweety Trump tweets bullying, verbally broadcasts bullying on Fox and Friends on TV and at his rallies.  Tweety Trump is HUGELY proud of his bullying.  

Tweety is loved by his base BECAUSE HE IS A BULLY!  Tweety Trump's base sees his swearing as a man avoiding being destructively Politically Correct.  Tweety says "shit" and "dumb ass," and it is truth and honesty.

So the more Tweety swears the more his base hears truth!

"Why Trump's obscene tweets on the Ukraine scandal help him — and hurt everyone else"
Swearing can be fun and appropriate in the right circumstances. But when done publicly at the highest levels of government, something is seriously wrong.
By Melissa Mohr, author of “Holy Sh*t: A Brief History of Swearing.  Oct. 7, 2019

https://www.nbcnews.com/think/opinion/why-trump-s-obscene-tweets-ukraine-scandal-help-him-hurt-ncna1062761

"The average American swears 80 to 90 times a day. There are no studies about how often the average politician swears, but anecdotal evidence argues for a lot. Beto O’Rourke has entered a “f--- it”phase as journalist Michael Kruse puts it, dropping the profanity as often as he breaks into high school Spanish. Joe Biden called the signing of the Affordable Health Care Act a “big f------ deal” in 2010 and has responded to reporters’ questions with “Who gives a s---?” Julián Castro and Kamala Harris like to refer to things they disagree with as “bulls---;” Tulsi Gabbard accused President Donald Trump of “being Saudi Arabia’s b----.”

Trump himself is a famous swearer, having used a vulgarity to address the Chinese, arguing that the best way to deal with the Islamic State militant group was to “bomb the s--- out of them” and, of course, revealed his fool-proof strategy for seducing women: “Grab ’em by the pussy.” Given all the curses flying, why should anyone be surprised or bothered that Trump called the Democrats’ investigations into him “BULLS---” on Twitter?"

Here is my choice among the three (3) primary reason given by this writer as to why swearing works, it is her #2, my #1.  PEOPLE REMEBER SWEARING BEST!

"People are also more likely to remember swearwords. Psychologist Timothy Jay has done word recall tests in which he gives participants a list of 36 words then later asks them to write down all the ones they remember. People nearly always put the N-word and b----at the top of the list, while forgetting even strongly charged words such as love and anger. Trump’s “BULLS---” will stick in the mind — and sound much more genuine — than if he had tweeted that the Democrats’ investigations were, say, “unwarranted, gratuitous and unconscionable.”"

People often see swears as the words conjoined with honest truth.

"When we hear people swear, we interpret these words as coming straight from the heart, representing the “truth” about their feelings. Studies have shown that we often associate swearing with the truth, full stop. We are more likely to believe the testimony of a witness who says something like, “I f-----’ saw him!” for example, than one who states the same thing without the obscenity. In Trump’s case, the potential advantages of this are clear. He said the investigations were “BULLS---” (in all caps), ergo he must be telling the truth."

People are dumb aren't they!  Swear words say you are a regular person, not an elitist, and help us exude masculine strength too!  We are all sick puppies.

"Finally, swearwords are often seen as, and to some extent are, the language of the “regular people” nearly all politicians seek to appeal to. Statistics show that members of the working class swear the most and employ the most obscene terms. For many Americans, too, cursing still has associations with masculinity— a person who swears is someone who tells it like it is, and damn the consequences. If you’re aiming to be a candidate voters “want to have a beer with,” you’ve got to speak their lingo, and that’s often profane."

For Melania and her defending hubby's bullying a 16yo who speaks passionately about climate change, it's about LOYALTY folks.

I am guessing Melania never expected to be married to the President of the United States.  What she does as the First Lady, therefore, is all guesswork for her, subject to what must be lots of advice from experienced advisors.

"Nov. 27, 2019 Melania Trump Will Be Fine"
By Zak Cheney-Rice    27 Nov 2019

http://nymag.com/intelligencer/2019/11/melania-trump-booed-in-baltimore.html

"Melania Trump visited Baltimore on Tuesday to give a speech about opioid addiction, one of the pillars of her “Be Best” initiative, whose putative goal is to promote children’s well-being. Its other ambition is to address the scourge of cyberbullying among young people. The sincerity of the latter has long been in question; her husband’s presidency is nothing if not a test of America’s tolerance for ad hominem attacks on Twitter. When she took the stage, Trump was greeted with raucous boos from an audience of middle-school-aged children. The periodic jeers that followed interrupted her speech, in which she implored the kids to “reach out for support” or “talk to an adult in [their] life that [they] trust” if they’re fighting addiction. Underscoring their disdain is the fact that perhaps no grander illustration exists of the untrustworthiness of American grown-ups than the Trump White House, with its dismissal of climate science and policy of separating migrant children from their families. The First Lady weathered the cold reception and left in fine spirits anyway. She knew — as we all do — that she’s rich and powerful and will be fine."

Melania has her talking points and marching orders from Tweety Trump, the "Boss."  She does what she is told, and I am sure she will be fine as this writer says.  There are always nasty people going against every First Lady, but those who went after Michelle Obama were exceptionally ugly.  Michelle Obama never deserved the sickening crap thrown at her.  Michelle Obama never went after any of the people who insulted her.

"Melania Trump’s status as First Lady is defined by its inscrutability — and disagreements over whether she’s a sincere presidential surrogate or a #Resistance sleeper agent in need of emancipation — Michelle Obama’s was defined by racist backlash. For every O Magazine cover shoot celebrating what she meant for the social standing of black women, there was the county employee in West Virginia calling the former First Lady an “ape in heels,” the false rumors in right-wing media that she’d been videotaped using the pejorative “whitey,” and rants from Glenn Beck accusing her of “reverse discrimination” and “attacking white people” for discussing the impact of white flight on black communities. Rush Limbaugh famously derided a trip she took to Spain as “vacation affirmative action,” alluding to the gap between her lavish lifestyle and that of her enslaved ancestors. Laura Ingraham’s book The Obama Diaries ridicules her by depicting her devouring baby-back ribs at every meal."

Melania has a few detractors too, much of which she has not earned, but she earned criticism for visiting immigrant kids with a jacket that said she does not care.

"Melania Trump's jacket mixes message during visit to detained immigrant children"
Steve Holland, Jonathan Allen   21 June 2018

https://www.reuters.com/article/us-usa-immigration-melaniatrump/melania-trumps-jacket-mixes-message-during-visit-to-detained-immigrant-children-idUSKBN1JH2HO

"MCALLEN, Texas (Reuters) - First Lady Melania Trump’s visit on Thursday to a Texas shelter housing migrant children separated from their parents was overshadowed by a jacket she wore with the words: “I really don’t care, do u?” scrawled in white brush strokes on the back."

Melania's defense was shallow.

"Melania Trump Admitted That She Wore Her "I Really Don’t Care" Jacket to Send a Message"
It was a jab at, you guessed it, the "left-wing media."
By Gabrielle Bruney   Oct 13, 2018 

https://www.esquire.com/news-politics/a23760074/melania-trump-i-really-don-t-care-jacket/

So Melania took time out on a trip to show she cares about immigrant kids to punch at the "Libtards>"  Come on man!  Is it necessary to take criticism in such a childish, passive aggressive manner.  I'm sure Melania read some bad press for her trip, but it was targeted at the policies, not at her.  How did she think those "Libtards" would use this jacket?  If she thought it was a clever move, she was very, very wrong.

"

"It's obvious I didn't wear the jacket for the children. I wore the jacket to go on the plane and off the plane," the First Lady told ABC News on Friday Night. "And it was for the people and for the left-wing media who are criticizing me."

When the controversy broke in June, Trump's communications director initially insisted that the jacket contained "no hidden message."

"I would prefer that they focus on what I do and my initiatives than what I wear," said Trump, who also told ABC that she was "blindsided" by her husband's zero-tolerance immigration policy."

No, Melania it wasn't obvious you cared until you proved it.  Showing up at the Puerto Rico hurricane site and throwing paper towels did not prove Tweety cared either.  It would have been nice if you could find the "high ground," and used some sort of tactic to prove you really did care.  All you offered was evidence you did not care.

Dec 2019 Melania earned criticism for defending Tweety Trump bullying by being a #BEBEST hypocrite as her 234lb, 6'2", 72yo husband represented America and the office of the President bullying a 16 year old girl, Great Thunberg.  How dumb does it get?  Well, Melania must be loyal, we all have to understand that fact of life.

The very liberal Daily Beast says this about Melania:

"Is Melania Secretly the Smartest Trump?"
 
Slovenian Sphinx
A thoughtful new biography by CNN reporter Kate Bennett peers inside the First Lady’s intensely private existence.

Malcolm Jones  Updated Dec. 06, 2019 / Published Dec. 05, 2019 5:28PM ET 

https://www.thedailybeast.com/is-melania-secretly-the-smartest-trump

"

The big difference between Laura Bush and Melania Trump is that Bush had years of experience as a politician’s wife before she entered the White House. So, private and shy though she may have been, she had at least an inkling of the fishbowl existence she would endure in Washington. Mrs. Trump not so much. As a former model and the wife of a rich man and reality TV star, she knew her way around a runway and red carpet, but the judgy, prying looky-loo culture of politics was foreign ground.

So, naturally, she’s stumbled more than once, as when she donned a pith helmet (colonialism!) on a trip to Africa. Or in her poorly focused first lady initiative Be Best. Or in her speech to the 2016 GOP convention when she plagiarized Michelle Obama (as Bennett points out, Melania did not write the speech but neither she nor her speechwriter, or anyone else in the Trump campaign’s usual gang thought to vet the text; this, though, was for Melania the most important teachable moment and one, judging by subsequent events, that she took to heart: Madam, you are on your own)."

The writer goes on to say Melania is smart as proven by how few mistakes she has made.  Interesting idea.

"Melania’s first priority upon entering the White House was to protect her privacy and that of her son, Barron, and that she has done relentlessly. Only this week she angrily tweeted at a House impeachment witness for making a joke about Barron’s name, even though the joke was not at Barron’s expense but his father’s. The message was clear: You so much as mention my son in public discourse and I’ll come after you. "

So Baron is one person who is off limits for any mention.  It turns out bullying of young girls is not a concern of Melania's when it comes to her husband Tweety "Fat Bastard" Trump acting like a Mean Girl dumping on Great Thunberg.

"Bennett concludes: “Whatever you think of Melania—insipid trophy wife, clotheshorse, tone-deaf Marie Antoinette, enabler of one of the most divisive presidents in recent history, or a woman who spent her childhood and formative years in a poor communist country, who speaks five languages, who privately spends her time visiting sick children, who is a fierce protector of her child and keeps a noble grace and silence—Melania Trump is impossible to ignore. Say what you will about her, what is clear is that Melania Trump is unlike any other first lady.”"

I think of Melania as a second Tweety Trump, but a Trump we could like because she keeps a low profile and does not throw her hypocrisy in our face every day with tweets.